OUR STORY

ORMAX
WORLD

Started 29 years ago

with the aim of understanding the why of human behaviour and insights, Ormax has grown to become one of India’s most respected and admired research companies. A badge we wear with great pride and honour.

We question the status quo, go beyond the obvious to discern insights that help you make decisions that impacts you and your business. We are pioneers in what we do. Be it India’s first qualitative research firm, Exhaustive reports on Media, India’s first Naming Company or Awesome 180 – India first Habit coaching initiative.

Ormax has played a pivotal role in the success stories of numerous brands. It is our mission is to provide direction and serve as a guiding compass for brands and businesses, navigating them toward their destined triumphs.

WHAT WE NEVER COMPROMISE ON

OUR VALUES

The Plain Truth

Integrity & Honesty

Unbiased

Consumer First Approach

Clear Actionable Insights

WHO ARE WE

THE TEAM THAT MAKES IT HAPPEN

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Vispy Doctor

Chairman

ORMAX GROUP OF COMPANIES

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Dr. Vispy Doctor is a distinguished professional renowned for his expertise in the field of market research and consulting. An alumni of the prestigious Institute of Science, Mumbai he completed his double doctorate at XLRI, Jamshedpur. After completing his doctorate, Dr. Vispy Doctor formed Ormax Consultants Private Limited, India’s first qualitative research company, where he quickly established himself as a thought leader in the field. His research laid the foundation for his future work in market research and consulting in India.

He is also the co founder and Chairman of the board of  Ormax Media – The Gold standard of Media research in India. His holistic approach to market research, combined with his ability to derive actionable insights, makes him an indispensable asset to both his organization and its clients. His pursuit of excellence continues to shape the way businesses approach market challenges and opportunities.

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Sailesh Kapoor

CEO

ORMAX MEDIA

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Armed with an engineering degree from IIT Delhi and an MBA from IIM Calcutta, Shailesh embarked on a journey in an industry that resonated profoundly with his passion – the Indian media & entertainment sector. With an extensive background spanning nine years across diverse roles in marketing, content, business, and strategy, he ventured into entrepreneurship in 2008. This marked the birth of Ormax Media, a visionary company at the forefront of leveraging insights to empower Indian media enterprises in making both consumer-focused and financially astute decisions.

Through two and a half decades, Shailesh’s profound industry expertise has been channeled into crafting impactful business solutions at Ormax Media. With a portfolio boasting over 500 articles and columns, he is an ardent writer, actively shaping dialogues on the Indian media landscape. Beyond his professional pursuits, Shailesh finds solace in quizzing, sports, and a keen engagement with matters of public significance, spanning realms from politics to technology.”

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Priya Lobo

CEO

ORMAX CONSULTANTS PVT LTD

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With a rich experience spanning 29 years, Priya have devoted herself to comprehending the intricacies of human psychology and behavior. Her journey has been an incredible odyssey, one that continually evolves. She has an academic background in psychology, sociology, ancient Indian culture, and English literature initially appeared unrelated to the world of consumers – marketing, branding, positioning, and communication. However, over time, she has discovered the profound connection that underpins these realms.

Her perspective on human and consumer behavior is that it never ceases to captivate. They transcend the conventional confines of methodologies like Focus Groups and Depth Interviews, valuing qualitative and quantitative research as pieces of a larger puzzle. Priya’s role as a collaborator with clients, striving to grasp their challenges and business intricacies, is something she hold dear. She thrives on the dynamic challenges this role entails.

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Ashdin Doctor

Director & Habit Coach

AWESOME180

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Ashdin Doctor, the founder of “The Habit Coach,” is a recognized figure in the field of habit transformation. With over 1000 highly-rated podcasts, he inspires individuals worldwide to adopt positive and sustainable habits. As an accomplished author of three books, including one for children, Ashdin’s approach focuses on simple, effective changes in daily routines to help individuals achieve their health and lifestyle goals. His compassionate and insightful coaching has made a significant impact.

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